Located at the gateway to Việt Nam’s northwestern region, Yên Bái province is turning its rich cultural heritage into a powerful engine for sustainable tourism, enriching local communities while captivating global travellers with authentic experiences. Being home to 30 distinct ethnic groups, Yên Bái is a vibrant mosaic of cultural identities, boasting 137 historical and cultural relics, over 40 traditional festivals, and more than 510 intangible cultural treasures.