There have been 13 agricultural products sold in market system. They are all typical and high- quality products of the province with clear root.
Since 2018, vermicelli products of Gioi Phien Cooperative which has signed contracts with large supermarket chains and distributors in the provinces.
Mr. Nguyen Van Toan – Director of the Cooperative said that: “Each year, the Cooperative sells 100 tons of vermice in which 30 tons are sold in Big C market”.
Gioi Phien Vercmice is one of 13 argicultural products of Yen Bai sold in market system such as: Big C, Vinmart, Hapromatk. Beside, there are also dry bamboo shoots, Luc Yen potatoes, honey, cinnamon tea, Suoi Giang tea, Van Chan oranges... on average, hundreds of tons of products of all kinds are consumed by this distribution channel every year.
In order to be sold in market system, in addition to production in accordance with technical processes and quality standards, trade promotion and market development are essential. For years, Department of Industry and Trade, Central of Industrial and Commercial Promotion have implemented some programmes and projects supporting to sell these products in which are agricultural products.
Accordingly, each year the Department has held “Product introducing week” in Hanoi market system such as: Big C, Lotte, Hapro; introduced products in Connecttion Conferences organized by the Ministry of Industry and Trade, the Trade Promotion Department, the provincial Departments of Industry and Trade; invited enterprises and abroad exporters to introduce directly products…
These products, especially OCOP products, have good quality which meet the demand of market. However, the quantity and output of product sold in market are small while Yen Bai province has many good products.
There are many reasons that make these products difficult to be sold in markets such as: the quantity of many types of products has not met the requirements; the shortage of production, lack of large quantities…
Selling products in the supermarket system is not only a consumption channel but also an effective promotion channel, contributing to branding for Yen Bai products. Therefore, in the coming time, the agricultural sector will effectively continue restructuring the agricultural sector; planning raw material areas which can ensure sufficient product output to meet the needs of the market; orgnizing trade promotion programs in the industry and trade sector in 2021 with agricultural promotion programs, organize connection programs to sell OCOP products at supermarkets in Hanoi…
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