YBP - Implementing the program of one product one commune (OCOP), by September 2021, Tran Yen district has had 16 OCOP products recognized and rated 3 stars or more. In order to support OCOP subjects to expand their product consumption markets, Tran Yen district has implemented a series of solutions, including building a point to introduce and sell OCOP products in group 3, Co Phuc town by Quyet Tien Agricultural Cooperative as the focal point for consumption.
Here, OCOP products have stamps, labels and OCOP certificates. OCOP products of Tran Yen district have their own characteristics and strengths of each locality, fully meeting the quality standards of products and goods as prescribed. This is an opportunity for the enterpprises to reach out to customers, thereby continue to improve the quality and design of products to meet the needs of consumers. It is even more meaningful in the context of the complicated developments of the Covid-19 epidemic, and the market for OCOP products is facing many difficulties.
At the point, there are not only OCOP products and VietGAP products of Tran Yen, but famous clean products of other localities throughout the country, therefore, consumers can choose products with quality assurance, suitable prices and clear origins.
The building of a point to introduce and sell OCOP products creates opportunities for organizations, individuals and enterprises producing and processing agricultural products in Tran Yen district to promote product brands, learn about customers' needs and tastes in order to build a sustainable development strategy, contributing to promoting the implementation of the campaign "Vietnamese people give priority to using Vietnamese goods".
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